Monday 8 July 2013

PINK INC. - Charity work or the gold mine?

Cancer Treatment is an expensive cure and not everyone can afford it. The research development work being conducted to find a comprehensive treatment for all sorts of cancer requires a lot of funds. Due to the current marketing trend and societal mindset, we see celebrities and media persons harping and ranting about breast cancer and how they have donated for a noble cause. Breast cancer is one of the most common forms of cancer and helping anyone in need is definitely a noble cause.

Many societies, nongovernmental organizations, and charities have sprung up recently; claiming to be funding either cancer related research or contributing to breast cancer patients in one way or the other. Six billion dollars are spent annually on breast cancer related charities and breast cancer awareness programs. So it is no wonder that profiteers, scam artists, and swindlers have attached themselves to this gold mine.
Charity work or the gold mine? , Breast cancer Society
Breast cancer Society


So how do these organizations dupe you? A typical method is donation events, dinners, drives, and campaigns. In which they collect funds, which would be utilized to support a cancer treatment center or hospital in way or the other. For instance as of late the pink ribbon campaign, or brand supporting pink on their products, or merchandise, was widely supported by different sponsors, football player’s basket ball teams and etc. The main purpose was to fool you into buying products or merchandise of these products.

A layman was beguiled into thinking that he by shopping or buying something was indirectly supporting campaign against cancer. What they didn’t realize was that, the money raised from such campaigns are initially used to pay for elaborate campaigns, events and lavish dinners, then the remaining moneys are used for the executive and employee’s elaborate salaries and expenses and only very little actually ends up going to these hospitals. Only very few charities contribute directly to breast cancer centers or research related products. Form among those only few ends up as usual contributions. Contribution of many societies is minute in terms of its usefulness. A lot of these charities are fronts and are used for money laundering and dodging taxes. Not only are these scam societies and charities usurping your money but they are also indirectly marketing their sponsors, whose merchandize is sold in thousands.

So instead of becoming a sucker for ever pink ribbon item, you find, being sold at a walk rally, charity or gala; research about the charity and organization.  The more your research and read about the charity or organization, the more questionable things will pop up. Most scam charities will be shaky when asked to see their accounts or see where the money is spent. So find a charity that is transparent, especially when it comes to taxation.

Find out how the charity contributes, if the method contribution is appropriate for you then pitch in whole heartedly. Think about it, if not you then who? Breast Cancer society patients deserve our help, no matter how little. Try contacting the hospital or research center the charity claims to be sponsoring, ask them about the nature of contributions made.  Do not let the capitalistic vultures beguile you into giving your hard earned money to fatten the accounts of the profiteering rackets.

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